The Keys To Business Growth In 2021

The Keys To Business Growth In 2021

A growing business needs to balance different aspects of the business, including marketing, sales, finances, operations, etc. Appropriate strategies for each aspect help the business grow.

Professional Success South in Los Angeles, CA, is a business consulting firm specializing in business development training and consulting.

This post discusses various stages of business and the appropriate strategies for each stage.

Defining Goals

It’s critical to set your short, medium, and long-term goals. Remember that the goals must be S.M.A.R.T.: specific, measurable, attainable, realistic, and time-bound. 


In this phase, your company should focus on generating sales opportunities and acquiring customers. The work team will be small at this stage due to limited financial resources. You must be attentive to your company’s options and alternatives and provide an impeccable experience to the customers.

With a realistic business plan and a sustainable financial model, you can be part of the 30% of small businesses that make it past the first year. 


Once you have a constant flow of customers and a product that can meet their needs, it is time to work on future projections. At this point, you must take into account aspects such as progressively increasing income, anticipating possible losses, implementing contingency plans, etc. Implementing a sound business development strategy at this stage is crucial for further business growth.


Your business will have become sustainable at this stage. You can have a more extensive and more specialized team. You have achieved stability; now, you should aim to take the business to the next level. One of the things you can do is to look at opportunities for diversification. However, this is not the time to sit back and relax because it is very easy to lose the edge you have gained.


At this stage, review your five-year plan and reset the goals, which should be more challenging and ambitious. This is the time to strengthen your team, bring onboard more skilled and experienced people to help you reach the next level. 

Investment Budget

For your company to grow, you must invest, but before this, you need to evaluate and create a detailed investment plan. It would be best to consider fixed and emergency expenses, possible financing, settlement deadlines, etc. 

Develop a Crisis Plan

Crises are part of the process, and you must be prepared for this. Assign a team to stay alert for problem-solving, include it in your financial and communication plan.

Constantly Evaluate Where You Are on the Route

Business growth is a path that you travel with the help of strategies and objectives. So, it is necessary to stop and see where you are and what happened along the way to make corrections.

We hope that this information helps you grow your business exponentially!

Professional Success South in Los Angeles, CA, enables business growth through the expertise of its team of experienced consultants.

If you want to discuss how your business can grow, request a free coaching session.