Against the backdrop of the pandemic, 2021 promises to be an exciting and challenging year for businesses in general and marketers in particular. Achieving an ROI on your marketing dollars will depend on a fresh approach. Using tried and tested methods like content marketing, email marketing, Search Engine Optimization (SEO), and Social Media Marketing (SMM) can also prove beneficial.
The following are some practical marketing activities that can positively impact your ROI.
1. Content Marketing
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Combined with SEO, content marketing enables businesses to stand out, offer personalized experiences, and attract qualified prospects.
Covid-19 has significantly increased the volume of content viewed online. Therefore, marketers must take advantage of this opportunity by delivering customized messages that hit close to home for the readers.
2. Search Engine Optimization (SEO)
Search Engine Optimization is one of the building blocks of digital marketing strategy. SEO plays a crucial role in enabling people to access relevant information online. As more and more people use the internet to find all kinds of information, including products search, the role of SEO has become even more critical. It makes your online presence, such as your business website, more visible and makes it easier for prospective customers to find your business online.
Using SEO effectively, you can establish your business as an industry authority and a trusted source of information. The business objectives of your company and its SEO KPIs should be aligned to create the desired impact. To optimize an SEO strategy, marketers prioritize three things: optimizing load times, optimizing pages for mobile, and localization.
3. Social Media Marketing (SMM)
Social Media has brought the availability of fresh online content to new heights. Personalized content is not an exception anymore; it is the norm. The new social media platforms like WhatsApp, YouTube, and Tiktok have become the go-to channels for content delivery.
So, your marketing strategy must include SMM because it can drive targeted traffic to your website. The traffic generated by SMM is vital because these individuals won’t be just casual visitors; they will be interested in finding more about your products/services.
4. Web Strategy
Since websites are still an integral part of businesses, your web strategy must be constantly optimized to adapt to the requirements of the targeted audience. The quality of the user experience must be the center of attention. Moreover, business websites must be optimized for mobile devices to achieve maximum market reach.
Professional Success South in San Diego, CA, is a seasoned sales, marketing, and business consulting company with a team of experts who bring years of experience and creative input. If you are thinking of taking your marketing efforts to the next level, schedule a free coaching session.