Being an automobile salesman is not easy; they have to deal with many different people, all with different preferences and needs. Some are in the market for anything they can get their hands on for a low price, while others want something specific. Every customer comes with questions and comments that may not always be positive or friendly. Your sales team can offer excellent customer service when trained by the expert sales coaches at Professional Success South.
This blog post will provide you with some important tips on handling car sales objections professionally and ensuring that your customer leaves happy and satisfied.
1) Prepare for Common Objections
Most people will not buy a car on their first visit to a dealership. They’ll ask you questions and try to get as much information about the vehicle before they commit. A lot of them will also try to find better deals out there! To avoid losing potential customers because of this behavior, make sure that you have an answer ready for any objections or concerns they might bring up during these visits – it could mean the difference between making a sale or losing one.
In some instances, these inquiries can lead to another sales pitch altogether. It’s essential that no matter what happens during their visit with you, they leave feeling satisfied.
2) What’s So Special About Your Offers?
For this objection, you’ll want to do your research. Find out what makes your dealership different from all the others! If it’s not unique enough for them, they may head straight down to another dealership – which is why doing solid research can help tremendously on these occasions.
There might be something specific that they’re looking for even though you don’t have it yet; knowing ahead of time means that you can prepare a suitable pitch accordingly. So, keep an eye out for special offers and new arrivals at your company and anything else that may entice your customers.
3) Post Sales Objection – Faulty Car!
This is a common objection, especially with used cars. If there is a known issue with the vehicle, it must be negotiated between the car dealership and the customer.
It may only require some new parts, or even if there is some significant issue – the customer should be treated fairly! They spent good money for that ride, so they deserve nothing less than top-quality service without any hidden fees attached.
The car dealership industry suffers from a bad reputation due to a few bad apples’ lack of professionalism. Sales coaching at Professional Success South can help salespeople at your company develop the required professional skills. We help train your staff with contemporary sales techniques and raise awareness about customer needs and expectations, helping your business achieve its objectives. Schedule a free coaching session in San Diego and enjoy professional sales training.