Delivering a persuasive and compelling pitch is crucial whether you are working in sales, marketing, or another business function. If your pitch is good enough for the customer, getting them on board should not be any problem. Mastering the art of delivering sales pitches takes time and possibly, a bit of guidance from professional coaching companies like Professional Success South. You can take the following steps when delivering a pitch that will help ensure they buy what you’re selling!
1) Make the First Impression Count
The first impression is crucial as it sets the tone for your entire pitch. If you make an excellent initial impression, the listeners will be receptive to all of the other steps that come after.
Please make sure the listeners feel comfortable and relaxed at the beginning of the meeting; make them feel welcomed by shaking their hands firmly and maintaining eye contact during conversation. You can even open doors or offer a chair before directing attention towards yourself!
2) Prepare in Advance for the Meeting
It is crucial to prepare for your meeting in advance by knowing the company that you are pitching too, also be prepared with backup information on competitors or similar companies. You should know what they’ll gain from listening to your pitch and how their business will benefit. If you’re pitching a service or an internet product, you must be aware of all the technical terms and prepare in advance to face tough questions from experts at the other end.
Be ready with a specific call-to-action – do they need to submit an email address? Do they want more information? What must they do next so that you can follow up? Always have something tangible for them at the end of each sales presentation, allowing them to take action without delay.
3) Your Body Language Should Demonstrate Confidence
Your body language directly reflects your inner feelings and will be visible to the other person you’re speaking with. If you’re feeling nervous, they’ll pick up on it too, so try as best as you can to stand tall and show some confidence!
Demonstrations and presentations become considerably easier if you’re well-prepared. Have all your data and statistics ready to be thrown at them when required. It might seem like you’re trying too hard, but it will give the impression that you know what’s going on.
A well-planned presentation is always better than one which has been thought of on the spot! Practice how you plan on presenting the information beforehand so as not to make any mistakes or mess up critical parts of your pitch.
It can be nerve-wracking meeting new people who are influential in their industry, particularly if they’ve got more experience than you do! You’ll want to leave a solid first impression of yourself and your company to create hype for your product.
It’s never easy to approach prospective customers with a sales pitch. If you feel that your team needs professional sales coaching, contact Professional Success South in San Diego. Schedule a free coaching session with our staff now and learn the art of thriving in business.