The developments in e-commerce are so rapid that medium-sized retailers are struggling to keep up. While the fashion and technology stores have usually been one step ahead with their online offers, it’s high time for the retail industry to step up its game.
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To keep up with these evolving digital trends as a retailer, become an active online retailer if you are not already. Next, follow these five strategies to score points with potential buyers and lead the competition like a boss.
1. Rely On Personalization And Product Recommendations
Customers love websites that are tailored to them. But how do you know the customer’s preferences in the first place?
Well, smart dealers use the data they have gained by research to customize the user experience on the Internet and make it more relevant. You will have to redesign your online platform according to what visitors want to see or what they are looking for.
Besides this, you can also achieve individual shopping experiences through product recommendations based on the previous purchases of the respective customer.
Another strategy is to allow visitors to speed up the buying process. For example, customers should be able to shop without having to fill out a complicated form beforehand.
2. Increase Website Performance
The performance and speed of the website also play a decisive role. Therefore, it’s essential to know about your site’s loading times because they directly influence the conversions and, thus, the sales.
A useful trick for increasing performance is to make the images smaller, which typically take up 50 to 60 percent of the space on a web page. Remember to keep an eye on large graphics in particular, as this is where the most straightforward potential for optimization exists. Reduce the size by shrinking the dimensions or saving them in a new format.
3. Strengthen And Emphasize Unique Selling Points
Think about your unique selling points. What do customers associate with your company, what makes the company special? These features can help you stand out from the competition, even if you may not be able to keep up with some retail giants’ pricing and shipping terms.
Although the product’s price plays an essential role in most cases, it is not the only decisive factor. You can achieve a lot with unique value propositions and social engagement.
Always keep an eye on social media: How do your customers rate the products they have bought from you? Summarize the feedback to see if other common issues emerge.
If you have ideas for advertising texts, slogans, or images that emphasize your unique offer, you can check their effect in no time by testing. It’s a good idea to experiment with call-to-action and promotional messages that highlight your distinctive features on sites with high conversion rates.
4. Consider Customer Opinions
Always keep customer feedback in mind when developing a website because customer-oriented offers are essential cornerstones for companies that want to offer exceptional shopping experiences online and offline.
To better serve customers, you can ask buyers for feedback, for example, using online surveys. You should provide incentives for taking part in the survey and make it easier to send feedback.
5. Increase Shipping Speed
The shipping speed is becoming more and more critical. While some companies are offering free shipping, how can you stay in the competition?
Here, the best thing to do is to make a virtue out of necessity and only offer free shipping for a specific minimum order value. This measure motivates customers to buy more products and increases the average order value.
Also, you can only offer free shipping for a limited period. This gives interested parties the feeling of having to act and order quickly. It is also worth giving precise information on delivery times. Finally, you should provide customers with the option of picking up goods ordered online from the store, provided they have stores.
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